I was asked to write a feature on how to start your own record label.

My response to the amazing editor was,  ”Is a one word article too short? If not, how about ‘Don’t.’”

I used to work for the GRAMMY Awards in San Francisco (for about six years). I watched a lot of folks come through our city with hopeful eyes and dreams and plans for the gold of music. These were plans both for the golden GRAMMY award, but also for the fortunes of gold records and gold in pockets. Everything changed in the last ten years and there just isn’t the same kind of roulette $ of selling a record turned tape turned CD turned download. As a songwriter and entrepreneur in the business, I still believe in opportunity, so I decided to write a different angle to the piece. I drew from the many lessons I’ve learned (from googling questions, asking experts, calling the information lines at companies, making mistakes and fixing them, and ultimately, finding what I’m good at – inspiring people to get involved in projects and making them come to life.)

If you’re interested, check out the piece on starting your own Media Company in music.  Master Class: Choose Your Own Adventure.